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In the Mood for Cheongsam | Blum

Saturday, February 14, 2015 / , ,

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Cheongsam has become my CNY must-have since don't-know-when. I personally think that cheongsam makes any women become more attractive, at the same time embrace the Chinese's tradition. I feel confident with cheongsam on, cheongsam nowadays are fitting and nicely tailored. Who says cheongsam is old-fashion and out-dated? Blum has a lot of choices to choose from!

Blum has been growing in the Singaporean fashion apparel industry since 1992, establishing themselves as a leading fashion label in the upper-middle to high end executive wear. Blum is now in Malaysia with two (2) outlets in the Klang Valley, at Pavilion Kuala Lumpur and Empire Shopping Gallery in Subang Jaya bringing with them their range of apparels to cater to professional and corporate women in Malaysia. 

Blum aims to provide a sense of individuality and exclusiveness to customers hence their designs are produced in limited quantity although there are a wide variety of styles and choices available in each boutique. The brand takes pride in providing excellent craftsmanship, ultra-chic, and versatile work wear which helps you to exude elegance, be it in the boardroom or out in the field. 

Blum is a customer's centric fashion brand, offering a prudent choice of colours and range to satisfy different kinds of customer's skin tone and body shape. The brand also strives to give customers the best value, and ensures the highest standards; from designs to fabrics selection, from cutting to trimming, from assembling to packaging and from retailing to after-sales services.

The dedicated team of designers constantly tracks the latest in fashion trends to produce the latest concepts, designs and styles. Fabrics are imported from Korea, Japan and Europe to give customers the best look, feel, comfort and ease of care. 


This cheongsam indeed is a casual yet elegant piece with floral prints on it, by using vivid colours. I love how the sale assistant made the ribbon into rose shaped! 






Love at first sight towards this cheongsam! Classic cuts, with a more contemporary design and neon pop colours. I love its quirky interpretations with unique Chinese words printed.









Cheongsam in red suits CNY's theme! The simple floral prints on the cheongsam does not outshine the red piece itself. 












My favourite cheongsam of all, and I love the striking green! Simple cutting of the cheongsam with a black lace belt, simplicity is the best. 




I am surprised that they have a lot of nice design pieces other than cheongsams. Too bad they do not have virtual store, but it's fun to walk in and try out the clothes, at least I knew how to made a rose shaped belt already! 










Some other designs of cheongsams wore by other bloggers. 









In the end I've picked up one cheongsam for my CNY outfit, can't wait to wear it! Head to the shop to do your last minute shopping now! 

Blum 
4.20.00, Level 4, Pavilion Kuala Lumpur,
168, Jalan Bukit Bintang,
55100 Kuala Lumpur,
Malaysia.

UG25, Empire Shopping Gallery,
Jalan SS16/1, 
47500 Subang Jaya,
Selangor Darul Ehsan,
Malaysia.

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